With the right Campground Marketing strategies, camping businesses can attract new guests and increase bookings year-round. From improving your website to promoting specials and events, these tips can help campground owners get more from their business.
Developing a clear and consistent message about what makes your campground unique is the first step in effective marketing. Whether that’s a lake or grove of pine trees, a family-friendly environment or excellent fishing spots — your marketing needs to highlight what sets you apart from the competition.
Measuring Campground Marketing Success: KPIs and Analytics You Need to Know
Campground and RV park marketing relies on a mix of online and offline techniques, from social media and paid advertising to website design and email marketing. Using search engine optimization and long-tail keywords that target your specific audience can help you show up in more relevant search results, driving traffic to your site and increasing conversions. Boosting your website speed is another important campground marketing tip — with slow websites costing $2.6 billion in lost revenue, campground owners need to be sure their sites load quickly on both desktop and mobile devices.
A blog attached to your website is a great campground marketing tool, allowing you to share valuable content and connect with your audience on a more personal level. Use it to highlight the history of your campground, post camping tips, and tricks, or even write about local attractions and events — these posts will improve your Google search performance while also helping you stand out from your competitors.