A dentist marketing strategy can include both digital/online marketing (like dental website SEO, social media and email) and patient-centered methods (like referral bonuses and starting a referral program). A mix of both will help you find the best ways to attract new patients, improve your reputation in the community, and grow your bottom line.Go To Site

Start by identifying local doctors who might be interested in your services and build relationships with them. Then, sell them on the idea of referring patients to your practice. You can reach out to these doctors via phone, email or even by sending them a letter.

Create a strong online presence by claiming your Google My Business listing and collecting reviews from satisfied patients. You can also add links to your social media profiles on your GMB page. Be aware that Yelp does not allow businesses to ask for reviews, but Google does and those reviews carry a little more weight in search results than the ones on Yelp.

The Importance of SEO for Dentists: Boosting Your Search Rankings

Use email to maintain a connection with your existing patients and avoid no-shows and cancellations. Be sure to have a system in place to collect patient emails at the time of scheduling so you can send out appointment reminders and confirmations. Email marketing can also be used to send patients helpful information about their oral health, industry news and other topics that might keep your practice top of mind with current and potential patients.

Participate in local events and host dental camps to position your practice as a community-centric entity. You can also sponsor local sports teams or charities to generate positive press and increase brand awareness.