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Analytics Storytelling

analytics storytelling

With analytics storytelling tools being widely available to marketers, it can be tempting to jump right into data analysis without considering the narrative that might emerge. However, constructing a story that conveys your results and insights intelligibly to stakeholders is key to successful communication and understanding. That’s why it’s important to consider analytics storytelling from the very beginning – even before you start pulling metrics and stats.

Mastering the Art of Analytics Storytelling: A Comprehensive Guide

While it’s easy to find a laundry list of analytics visualizations, most aren’t designed with the goal of aiding a narrative. Creating an intelligible story with your data requires precision and inspiration. You need to know what you want to say – whether that be relaying campaign status or justifying an increased budget – and then identify which metrics best support the main point you’re trying to communicate. In addition, you need to make sure the data is objective and connected to a real world calendar.

While many marketers may feel that storytelling isn’t a skill they have or will need, it’s crucial for any marketing professional who wants to get the most out of their data. Adept data storytellers have a keen sense of empathy and an ability to present information in the most intelligible way possible, regardless of their role or the audience they’re addressing. With ThoughtSpot’s AI-powered analytics, you can search, analyze and visualize your data in a way that tells an effective and compelling story. Try it out for free!